We Are Makers of Damn Good Content
The following case studies are in response to The GAP, Inc. request for proposal.
Case Studies
Streamlining Workflow
The Brief
In 2024, Straub Collaborative proposed and was awarded a contract to replace an existing content production partner to modernize the client's production studio operations. Plagued with outdated tools, fractured workflows, and underperforming creative teams, the clients The studio was not reaching achievable productivity results and was hindering the creative teams from producing to their highest potential.
The Solution
After being awarded the Contract, Straub Collaborative enhanced the studio's efficiency by analyzing and streamlining workflows, upgrading gear, integrating AI, and developing a content strategy with compelling narratives and visuals tailored to the client’s consumers.
In-House vs. Partner Outsourced Studio Model: A Comparative Analysis
Introduction
Businesses in the creative industry often decide between using in-house teams or outsourcing work to external studios. Both models have unique advantages and disadvantages affecting costs, quality, control, and flexibility.
In-House Studio Model
Advantages:
- Greater control and oversight over the creative process.
- Better cultural alignment with the company's vision and standards.
- Potential cost efficiencies if managed properly.
Disadvantages:
- Limited skill set and potential for creative stagnation.
- Resource constraints during peak workloads.
- Risk of poor quality content without proper focus and management.
Partner Outsourced Studio Model
Advantages:
- Access to diverse expertise and specialized skills.
- Scalability to manage varying workloads.
- Investment in modern technology and processes.
- Potential cost advantages depending on the setup.
Disadvantages:
- Less immediate control over the creative process.
- Communication challenges, including time zone differences.
- Potential difficulties in accessing specific samples.
Conclusion
The choice between in-house and outsourced studio models depends on a company's needs and goals. In-house teams offer control and cultural alignment, while outsourcing provides expertise and scalability. A hybrid approach can combine the benefits of both models, offering flexibility and overflow support during peak times.
Generative AI
Generative AI Production
- AI-generated apparel lifestyle images & videos from studio-sourced content.
- Aligned with seasonal campaign creative and brand directives.
- Proof-of-concept: 50 images & 30 animations produced with fidelity to color, fit, and styling.
- Delivering efficient, scalable, high-quality visual assets.
Scaled 3D Model Production
- 1,000 low-poly models via photogrammetry for mobile & virtual try-on.
- 500 high-poly models via multispectral scanning for premium campaigns.
- Partners: Unity, RestAR, and leading European tech agencies.
- Enabling immersive, commerce-ready visuals across channels.
Commitment to Innovation
- Straub Collaborative is investing in future-proof content technologies that elevate brand storytelling, enhance consumer experience, and streamline production at scale.
Ready to collaborate?
Get in touch today to learn how Straub Collaborative is your preferred partner in elevating your brand.
Ready to collaborate?
Get in touch today to learn how Straub Collaborative is your preferred partner in elevating your brand.